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McLane O'Daniell is a freelance creative with a passion for devising and implementing visual identities through design and art direction for brands, organizations, start-ups, and individuals across various industries, with a particular interest in music, beauty, lifestyle, tech, fashion, and entertainment. Through her love for design and expertise in creative strategy, McLane creates experiences that connect brands with their audiences in meaningful, measurable ways.

PROJECTS

Counterpoint Concerts
Brand Design, Creative Direction

Counterpoint Concerts
Counterpoint ConcertsBrand Design, Creative Direction

CFG Bank Arena
Brand Identity, Creative Direction, Social Media

CFG Bank Arena
CFG Bank ArenaBrand Identity, Creative Direction, Social Media

ieró Beauty
Social Media, Email, Environmental

ieró Beauty
ieró BeautySocial Media, Email, Environmental

Sensible Weather
Creative Direction, Print Design, Social Design

Sensible Weather
Sensible WeatherCreative Direction, Print Design, Social Design

Uber Bagels & Deli
Merch Design

Uber Bagels & Deli
Uber Bagels & DeliMerch Design

Women's Bar Association of Maryland
Layout Design, Print, Creative Direction

Women’s Bar Association of Maryland
Women's Bar Association of MarylandLayout Design, Print, Creative Direction

U.S. Green Building Council
Marketing Design

U.S. Green Building Council
U.S. Green Building CouncilMarketing Design

Caribou Financial
Print Production, Marketing Design

Caribou Financial
Caribou FinancialPrint Production, Marketing Design

mclane@odanielldesign.com
© McLane O'Daniell 2024. All Rights Reserved.