McLane O'Daniell is a brand marketing designer based in New York City.

With 6 years of experience in marketing design, branding, and creative direction, she’s worked across industries including beauty, music, tech, and entertainment. Having worked in-house, freelance, and alongside both founders and full marketing teams, she’s gained valuable experience navigating a wide range of roles, responsibilities, cultures, and creative processes.   

McLane thrives when collaborating with fellow marketers who share her passion for creating engaging campaigns and design systems that drive measurable results. Her favorite projects are the ones where she contributes to the full creative marketing process, from concepting to execution and post-mortem.  

Notable clients include:

• COCOLAB, the makers of Cocofloss (a 2024 Allure Best of Beauty winner), where she designs high-performing marketing and brand assets for social media, email, and print.
• CFG Bank Arena, Baltimore’s 14,000-person premier entertainment venue, where she led a digital rebrand in collaboration with the Arena's Brand Manager. The rebrand resulted in a 1500% Instagram follower increase (3k to 48k), 40+ sold-out shows, a reputation as a social media trendsetter in the entertainment venue space, and becoming a direct competitor of the long-established Capital One Arena. 

Please feel free to reach out via email: mclane@odanielldesign.com

Linkedin profile