Caribou Financial

POSITION:
Marketing Production Designer
PROJECT FOCUS:
Print + Digital Layout, User Testing, Print Production, Social Media, Web
CHANNELS:
Direct Mail, Paid Ads, Organic + Paid Social, Website
DATE:
October 2021 – December 2022
COLLABORATORS:
Jeff Nitzberg, Lead Marketing Designer
Cassie Rajotte, Marketing Designer
CARIBOU WEBSITE

Project overview

Caribou is a fintech company that connects drivers with auto refinancing options through a network of lenders, letting borrowers view multiple available options without a Social Security number and then offers an application process that borrowers can complete 100% online. When I joined Caribou as the Marketing Production Designer, my role was to primarily lead the direct mail channel, while assisting with other marketing team needs, such as paid and organic social. Through implementing user testing (via UserTesting.com), the direct mail channel maintained the highest ROI of all marketing channels. 

Direct mail design

B2
print 3
print 2
Concept+3+-+missed+savings+-+front
Concept+3+-+missed+savings+-+back+(1)

Paid ads

Group+48097389
Group+48097391

Paid social

21.12.09+-+Holiday+ad+2+-+1_1
21.12.09+-+Holiday+ad+1+-+1_1
22.1.18+-+Spend+however+C+1×1
22.1.18+-+Could+be+paying+less+B+1×1

Organic social

22.07.28+-+ATP+-+LI+-+1
22.07.28+-+ATP+-+LI+-+2
22.08.03+-+B2B+Post+2a
22.07.21+-+B2B+Post+1a
34.+Would+You+Rather,+FB,+22.08.10
56b.+Avg+Cost+of+Back+to+School,+FB,+22.08.25
44.+How+Refinancing+Works+-+fb+-+22.11.16
36.+Dream+Car,+FB,+22.08.17
22.07.26+-+B2B+Post+3b
5.+How+You+Could+Save+Money+-+IG+-+22.04.18
11.+IG+-+SavingsSign
22.07.28+-+ATP+-+IG+-+1
15.+IG+-+21.12.23
5.+Billboard+-+ig+-+22.11.08
22.07.19+-+NYT+Article+-+IG
3.+IG+-+Text+Msg
Pinterest-Q421-Ad-1×1

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mclane@odanielldesign.com
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