Caribou Financial

POSITION:
Marketing Production Designer

PROJECT FOCUS:
Print + Digital Layout, User Testing, Print Production, Social Media, Web

CHANNELS:
Direct Mail, Paid Ads, Organic + Paid Social, Website

DATE:
October 2021 – December 2022

COLLABORATORS:
Jeff Nitzberg, Lead Marketing Designer
Cassie Rajotte, Marketing Designer

CARIBOU WEBSITE

Project overview

Caribou is a fintech company that connects drivers with auto refinancing options through a network of lenders, letting borrowers view multiple available options without a Social Security number and then offers an application process that borrowers can complete 100% online. When I joined Caribou as the Marketing Production Designer, my role was to primarily lead the direct mail channel, while assisting with other marketing team needs, such as paid and organic social. Through implementing user testing (via UserTesting.com), the direct mail channel maintained the highest ROI of all marketing channels.