SOCIAL MEDIA & DIGITAL REBRAND
CFG Bank Arena
PROJECT FOCUS:
Branding, Social Media, Environmental
CHANNELS:
Paid+Organic Social, Billboard
SOFTWARE:
Photoshop, Illustrator
Project overview
CFG Bank Arena (CFGBA) is the largest entertainment venue in Baltimore, MD. In 2023, it was acquired by new management, the OVG Group, undergoing a $250 million renovation in hopes of redefining the space. Before being acquired by OVG, CFGBA was known as the Royal Farms Arena (RFA), and its reputation was struggling. The Marketing team at CFGBA wanted to rebrand their social media to rebuild trust, create excitement, and promote engagement within the Baltimore community. Starting in August 2023, I led and executed the rebranding of CFGBA's social media design, creating versatile templates inspired by historical risograph posters sourced from the arena's celebrated era as the Baltimore Civic Center.
The rebrand / revamp of social media in collaboration with the CFGBA Brand Manager, Alyson Katz, has resulted in gaining over 45k followers on the CFGBA instagram page in the last year. Below are examples of the templates that helped establish CFGBA as a modern leader in the DMV entertainment space.
Historical risograph poster inspiration
Rebranded graphic examples
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