ieró Beauty is a mindful beauty, skincare, and lifestyle brand on a mission to dissolve boundaries in their industry space by merging result-driven formulas, efficacy, self-care and emotional well-being. I have had the pleasure of doing both digital and print design for them since their inception in 2020. My regular work includes social, web, and email design. However, in August of 2023 I led the art direction and execution of their trade show booth for the AdIt Beauty Live conference in New York. This included all custom designs for the set, as well as sourcing and planning the furniture layout for the space. You will find examples of both my regular work as well as the trade show booth design below.
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Counterpoint ConcertsBrand Design, Creative Direction
CFG Bank ArenaBrand Identity, Creative Direction, Social Media
ieró BeautySocial Media, Email, Environmental
Sensible WeatherCreative Direction, Print Design, Social Design
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Women's Bar Association of MarylandLayout Design, Print, Creative Direction
U.S. Green Building CouncilMarketing Design
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mclane@odanielldesign.com
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