IERO BEAUTY | 360 TRADE SHOW ACTIVATION: ADIT LIVE NYC 2024
CREATIVE - SOURCING FURNITURE / LAYOUT PLANNING / CUSTOM ENVIRONMENTAL DESIGN / VISUAL MERCHANDISING / SIGNAGE DESIGN / BAG DESIGN
SOFTWARE - INDESIGN / ILLUSTRATOR / PHOTOSHOP / NOTION (PROJECT MGMT)
Independently led creative from concept to execution of project. 360 design of trade show activation for iero beauty, attending a large annual beauty trade show. Sourced all furniture, planned layout, acted as point of contact for all set up. Designed custom brand environmentals to attach to / adorn furniture. Planned VM in collab with founder and designed all tabletop signage. Created and sourced custom giveaway canvas totes. Stayed within budget + sourced sustainably as that was of importance to the brand.
BOOTH LAYOUT
Photo from Adit Live 2024 booth x mockup
MOCKUP OF FINAL
LAYOUT BREAKDOWN: FURNITURE, MATERIALS, CUSTOMS
VMD SIGNAGE DESIGN
TABLETOP FOLDOUT BROCHURE DESIGN
CANVAS TOTE BAG DESIGN
BUSINESS CARD DESIGNS
