Sensible Weather

POSITION:
Visual Designer
PROJECT FOCUS:
B2B + B2C Marketing, Web Redesign, Social, Print
CHANNELS:
Website, Social Media, Print
DATE:
February 2024 – Present
COLLABORATORS:
Blair Staunton, VP of Marketing
Craft & Crew, Web Design Agency
SENSIBLE WEATHER WEBSITE

Project overview

Sensible Weather is a technology company on a mission to help people confidently book outdoor experiences and activities without worrying about the weather. Sensible partners with businesses to provide weather guarantees, essentially a weather insurance, so they are reimbursed for unexpected weather. I spearheaded the website redesign in conjunction with the Craft&Crew agency and VP of Marketing, Blair Staunton. I created and versioned Welcome Info PDFs for new partners across all industries (camping, glamping, golf, hospitality, and ticketed attractions.) I continue to work with Sensible Weather to support their business goals via marketing design and creative direction.

Print design

mockup 3
mockup 2′
mockup 1

Website creative direction

website

Social post example

cowboy social (1)
cowboy social-2
cowboy social

Web banner design

SW-Website_TopBannerAnnoucement-Graphic_1200x898_Green-1
SW-Website_TopBannerAnnoucement-Graphic_1200x898_Pink-1
SW-Website_TopBannerAnnoucement-Graphic_1200x898_Cyan-1
SW-Website_TopBannerAnnoucement-Graphic_1200x898_DarkBlue-1
SW-Website_TopBannerAnnoucement-Graphic_1200x898_DarkBlue-2
SW-Website_TopBannerAnnoucement-Graphic_1200x898_Green-2
SW-Website_TopBannerAnnoucement-Graphic_1200x898_Pink-2
SW-Website_TopBannerAnnoucement-Graphic_1200x898_Cyan-2
HeaderTileGeneral_1200x300_DarkBlue-1
HeaderTileGeneral_1200x300_LightBlue-1

Product mockups

Texts-Nick_1200x1200-11
Youre-Going_1200x1200-03
Sorry-Weather-Phone_1200x1200-05

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mclane@odanielldesign.com
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