Sensible Weather

POSITION:
Visual Designer

PROJECT FOCUS:
B2B + B2C Marketing, Web Redesign, Social, Print

CHANNELS:
Website, Social Media, Print

DATE:
February 2024 – Present

COLLABORATORS:
Blair Staunton, VP of Marketing
Craft & Crew, Web Design Agency

SENSIBLE WEATHER WEBSITE

Project overview

Sensible Weather is a technology company on a mission to help people confidently book outdoor experiences and activities without worrying about the weather. Sensible partners with businesses to provide weather guarantees, essentially a weather insurance, so they are reimbursed for unexpected weather. I spearheaded the website redesign in conjunction with the Craft&Crew agency and VP of Marketing, Blair Staunton. I created and versioned Welcome Info PDFs for new partners across all industries (camping, glamping, golf, hospitality, and ticketed attractions.) I continue to work with Sensible Weather to support their business goals via marketing design and creative direction.