U.S. Green Building Council

POSITION:
Marketing Designer
PROJECT FOCUS:
Social Media, Event, Print, Video, Presentation
DATE:
May 2023 – present
CHANNELS:
Paid+Organic Social Media, Event, Video, Slide Decks

Project overview

The U.S. Green Building Council (USGBC) is a membership-based non-profit organization that promotes sustainability in building design, construction, and operation. USGBC, and its for-profit partnership organization, GBCI, are the parent brands of several other green building programs, including LEED, Arc, Center for Green Schools, SITES, TRUE, WELL, and PEER, each of which have their own branding as well. I work with the Marketing Team to provide key assets for the needs of the 6,500+ members across the 76 global chapters of USGBC, along with GBCI and the organizations' child brands. This includes event branding and creative direction, social media template creation, presentation design, video storyboarding & concepting, and print design & production.

Presentation design

presentation
presentation 2

Document Design

doc

Social media video, animation, & still

Instagram reel video template

Canva certificate templates

canva templates

Women in Green 2024 Conference event look

USGBC_WIG-PPT-template_V2_MC_Page_05
USGBC_WIG-PPT-template_V2_MC_Page_06
USGBC_WIG_Branding_v2-5
USGBC_WIG_Branding_v2-1
USGBC_WIG_Branding_v2-2

Canva social templates and use examples

Eisenhower Memorial
Union Depot
Old Faithful Visitor Center
Empire State Building
stories 1
stories  2
top-10
1
2
5
4
9
6
3
7
8

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mclane@odanielldesign.com
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